Analytics Testing

Ensure your analytics tools are capturing the right data at the right time. We validate event tracking, tag implementation, and reporting accuracy to empower confident data-driven decisions. Large organization work on both real-time data and historical data as well, depending on which the decision-making happens. The major complication is authenticity, performance, and security, and to rectify that, AM Webtech takes a step with testing specialists.

Why Analytics Testing?

Why Analytics Testing Is Vital for Data-Driven Organizations

Inaccurate or broken tracking can silently erode your marketing ROI and decision-making. One incorrect tag or missed event can lead to misleading insights. Analytics testing ensures your tracking architecture reflects real user behavior, accurately and consistently.

Key Benefits of Analytics Testing

Accurate Data Collection Across Platforms

Avoid Data Loss & Misreporting

Verified Event & Goal Tracking for CRO & Funnels

Ensures Tag Implementation Meets Compliance (GDPR, CCPA)

Clean Integration with GA4, Mixpanel, Amplitude, Segment, and more

Improved Marketing Attribution

Reliable Cross-Domain & Cross-Device Tracking

Supports Better Business Decisions with Trustworthy Data

Our Analytics Testing Services

End-to-End QA for Web & App Analytics Tools

Validate your analytics implementations, event tracking, and business intelligence dashboards to make informed, data-driven decisions.

Tag Validation

Ensure tags fire correctly using GTM, Tealium, or Adobe Launch.

Event & Goal Tracking Testing

Clicks, scrolls, form submissions, purchases.

Data Layer Testing

Validate structured data pushed to analytics platforms.

Cross-Platform Testing

Verify consistency across web, mobile, and PWA.

GA4 & BigQuery Validation

Check hit-level accuracy in reports and exports.

Compliance & Consent Management QA

Ensure data is collected legally and with user consent.

E-Commerce Funnel Tracking QA

Verify tracking for product views, add-to-cart, checkout, and transaction events.

A/B Test & Experiment Validation

QA experiment attribution, variant exposure, and reporting consistency.

UTM Parameter & Campaign Attribution Testing

Guarantee reliable attribution for ads and referrals.
Our Testing Approach

Our Proven Process for Accurate Analytics Validation

Our structured QA process ensures precision, efficiency, and top-notch quality at every stage. From analysis to deployment, we deliver flawless software solutions.

01

Discovery & Audit

Understand your tracking tools, architecture & goals

02

Test Planning

Define key events, conversions, user flows, and goals

03

Tag & Event Testing

Validate data flow from UI to analytics platforms

04

Browser Console & Network Inspection

Use dev tools and plugins to confirm data triggers

05

Report & Debug

Document discrepancies, fix misfires, validate again

06

Final Report & Recommendations

Deliver insights, gaps, and optimization tips

Our Benefit

Accurate DW/Analytics Testing for Reliable Data Insights.

Ensure data integrity, performance, and security for precise business intelligence and decision-making.

Data Accuracy & Integrity

Validates real-time and historical data for trustworthy insights.

 

Performance Optimization

Ensures fast processing and seamless data retrieval.

Security & Compliance

Protects sensitive data with rigorous security checks.

Scalable Testing Solutions

Handles large data volumes with efficiency.

Experience a Free Pilot Project Today

Take the next leap with AM Webtech for seamless and reliable testing solutions.

Book a meeting with our team to explore how AM Webtech’s smart solutions can elevate your business. Let’s discuss your unique needs, walk you through our capabilities, and discover the best way to collaborate.

Faq

Reliable DW/Analytics Testing for Accurate & Secure Data Processing.

Ensure seamless reporting and business intelligence with expert data validation.

It ensures data accuracy, consistency, and security for better business intelligence and decision-making.

Testimonials

Client Success Stories

Discover how our clients have transformed their businesses with our expertise. Read their success stories and achievements.

Good job! It was nice working with you. Your report was really interesting, and you completed the mission on time. Will contact you if any other testing needed. All the Best."

    Pierre Sernet

    New York

    We'll be happy to hire AM Webtech for more test assignments in the future.

      Mobi Right

      Israel

      AM Webtech was an excellent quality assurance testing team, and I enjoyed many times working with them. They had an excellent eye for detail and was very proactive in completing additional tasks. I would hire AM Webtech again.

        Freddie Gjertsen

        UK

        AM Webtech is a highly efficient and accurate team of QA testers; very punctual and professional. We thoroughly enjoy working with them!

          Kathy Kassera Mrozek

          Director

          AM Webtech were a pleasure to work with. They are committed, efficient, dedicated and talented in delivering their clients the outcomes they expect. I highly recommend AM Webtech to all clients seeking an outstanding resource.

            Lyn (Sharma) Bos

            CEO/Founder

            In the time that I have worked with AM Webtech, I have been impressed by their thorough, methodical and dependable approach to their work. I look forward to working with them in the future.

              Brian Hurley

              President & CEO

              AM Webtech were great to work with. We will use them again in the future for QA on other sites we manage.

                Chris Adams

                Los Angeles

                As before, experts from AM Webtech have done an excellent work and been an invaluable resource in delivering quality products. I highly recommend them to anyone and hope to work with them again myself in the near future.

                  Andrew Alter

                  US

                  AM Webtech completed their job successfully! It was nice to work a second time with them, and I will not hesitate to rehire them for a third project. Good skill, Great Quality work Available at all time Deadlines respected. Thanks again.

                    Helena, Pierre Sernet

                    New York

                    Thanks, AM Webtech for your efforts

                      Team AOL

                      New York

                      Great job, I'll work with AM Webtech again.

                        Ciprian Miclaus

                        UK

                        Our Projects

                        Recent QA Projects

                        Delivering top-notch quality through Functional, Non-functional, Cloud, and Mobile Testing, ensuring seamless performance and reliability.

                        Astute Bot provides multi-channel customer self-service, while Social efficiently manages social media engagement.

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                        Leading service management software for workforce automation and team organization solutions.

                        All-in-one platform for managing global third-party risk, compliance, operations, and validation processes.

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