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Emplifi
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Emplifi chatbot
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Award Winning Online BOT Building FIRM Reduced testing time by 70%
OVERVIEW
Astute Bot™ is an award-winning AI-powered conversational concierge that delivers seamless customer self-service across web chat, SMS, social messaging, mobile apps, and voice assistants. Built for business users (not developers), the platform allows organizations to create core chatbot functionality once and deploy it across multiple digital channels with ease.
Known for its scalability, flexibility, and innovation, Astute Bot™ has earned several prestigious industry recognitions:
Gold Stevie Award – 2019 (American Business Awards)
Big Innovation Award – 2019
National Innovation Award – 2019
Silver Stevie Award – 2018 (American Business Awards)
Trusted by global brands such as Domino’s, Kellogg’s, Blue Diamond Growers, and Delta, Astute Bot™ required a robust QA solution to maintain its high standards of performance and user experience.
The Challenge
When AM Webtech began working with Astute Bot™, the platform was already live—but encountering several unresolved live chat handler issues and UI inconsistencies that impacted customer experience. The client sought:
A more stable and scalable QA process
Automated regression testing to reduce manual effort
Faster issue identification in a rapidly evolving production environment
Enhanced testing coverage across platforms and devices
Our goal was to help the client boost test automation coverage by 60% and cut manual testing efforts by 75%.
Proposed Solution
Through close collaboration with the client, AM Webtech’s QA experts deployed a tailored test automation framework designed to streamline processes, increase test reliability, and accelerate delivery timelines.
Our QA Strategy Included:
Exploratory Testing on the live application to uncover hidden defects and usability gaps
Development of a comprehensive regression test suite for rapid and repeated testing
Implementation of continuous integration and continuous feedback using JIRA-integrated automated storyboards
Deployment of standardized QA assets, including checklists, templates, best practices, and automation guidelines for long-term reuse and scale
Key Deliverable
CI/CD Implementation
Integrated Continuous Integration and Continuous Delivery (CI/CD) pipelines to automate the build, test, and deployment processes. This accelerated release cycles and enabled the rapid delivery of new features and updates with improved reliability and minimal downtime.Structured QA Framework
Established a scalable and structured QA process incorporating regression testing, sprint-level validation, and detailed reporting. This ensured early detection of issues and consistent testing of evolving functionalities.End-to-End Test Coverage
Developed and executed comprehensive End-to-End (E2E) test cases to validate complete user journeys across platforms, ensuring the application met both functional and business requirements.Regression & Sprint Testing
Maintained a robust regression test suite to safeguard existing features with each release. Conducted sprint-wise testing for all new functionalities and bug fixes to ensure alignment with agile development cycles.Automation-First Approach
Adopted an automation-centric strategy to maximize coverage and minimize manual effort, resulting in faster feedback loops and greater testing efficiency.
Business Impact
Despite the complexity of the chatbot’s architecture and integrated systems, the new QA strategy yielded substantial performance gains and high user satisfaction:
Measurable Results:
75% reduction in manual QA effort
60% improvement in test coverage
Faster deployment cycles with fewer post-release issues
System reliability improved significantly, with no timeouts or long wait times reported
Enabled faster scaling across industries without compromising on quality
Results
With AM Webtech’s support, the client was able to deliver lightning-fast updates, maintain peak performance under pressure, and exceed market expectations.
Additionally:
The platform emerged as a top-rated application in the conversational AI and hyper-casual chatbot space
Bug density reduced, resulting in more robust releases
A custom-built UI-driven test automation tool enabled quick testing across devices and platforms
Unity-based prototyping accelerated development timelines for future enhancements
Experience a Free Pilot Project Today
Take the next leap with AM Webtech for seamless and reliable testing solutions.
Book a meeting with our team to explore how AM Webtech’s smart solutions can elevate your business. Let’s discuss your unique needs, walk you through our capabilities, and discover the best way to collaborate.