Am webtech
Book An Appointment

Emplifi Social

We partner with top brands to create compelling case studies, showcasing our ability to surpass expectations, overcome challenges, and deliver exceptional results.

Book An Appointment
Emplifi-Bot
Emplifi-Social
Art_2X
Emplifi-Social

Category

Software Company

Available on

Emplifi Social

Engagement

Ream Time Automation Testing On ONE OF THE LARGEST SOCIAL Media Management Application

Emplifi_Social_-_Hero_2351_X_1981
Overview (1)

OVERVIEW

Astute Social is a powerful real-time social media management platform trusted by global brands such as PepsiCo, Domino’s, and McCormick. The platform unifies social listening, analytics, publishing, audience engagement, and ad management into a single, intuitive interface. With advanced sentiment analysis and real-time monitoring, it helps brands better understand their audiences and make data-driven decisions across marketing, product development, and customer experience.

The Challenge

When AM Webtech was brought on board, the Astute Social platform was already live and undergoing frequent updates under a high-velocity Agile development schedule. However, the absence of a formal QA process posed significant risks to scalability, platform compatibility, and user experience.

Key challenges included:

  • A live production environment with rapidly evolving features

  • Integration with multiple third-party APIs and databases

  • Deployment across numerous devices and operating systems

  • Lack of structured QA practices, which made defect tracking and release validation inefficient

  • Potential critical issues identified early during AM Webtech’s evaluation

The client required a scalable QA solution to deliver fast, reliable updates without compromising on quality or performance.

Proposed Solution

AM Webtech implemented a robust QA process based on modern test automation practices, designed to align with Agile methodologies and continuous delivery.

Our QA Strategy Included:

  • Exploratory Testing on the live application to proactively identify UI/UX and functionality issues

  • Building a feature-based checklist to track test coverage and ensure consistency

  • Developing a comprehensive regression test suite for quick turnaround on release testing

  • Defining a test automation pipeline for both regression and daily health checks

  • Setting up Continuous Integration (CI) using Jenkins to trigger automated test runs

  • Creating a visual automation storyboard in JIRA to monitor test execution and progress

Key Deliverable

  • CI/CD Implementation
    Implemented robust Continuous Integration and Continuous Delivery (CI/CD) pipelines to automate build, test, and deployment workflows. This enabled faster, more reliable release cycles—ensuring that updates and new features were delivered seamlessly and frequently without compromising platform stability.

  • Comprehensive Testing & QA Strategy
    Employed a structured and scalable testing framework to ensure application quality and reliability. This included:

    • Regression Testing to prevent the reintroduction of known issues

    • End-to-End Testing to validate complete user journeys across platforms

    • Sprint-wise Testing aligned with Agile releases to ensure timely validation of new features and bug fixes

    • A clear QA hierarchy to streamline coverage, accountability, and reporting

  • Exploratory & Live Testing
    Conducted real-time exploratory testing on the live application to proactively identify high-risk bugs, UI/UX inconsistencies, and integration issues across devices and APIs.

  • Feature Checklist & Tracking
    Built a detailed feature checklist to monitor testing progress and validate core functionality across release cycles.

  • Automation Framework Development
    Developed a robust, reusable automation framework for regression testing and daily health checks, ensuring faster execution and reduced manual effort.

  • Jenkins-Based Continuous Integration
    Integrated automation with Jenkins CI to support nightly test runs and real-time validation of application builds.

  • Automation Storyboard in JIRA
    Created a visual automation storyboard within JIRA to track automation pipelines, execution status, and defect metrics.

Business Impact

By implementing a well-structured QA process, AM Webtech helped the client:

  • Improve platform stability and responsiveness across devices

  • Eliminate critical defects early in the development cycle

  • Ensure seamless integration with third-party APIs and external databases

  • Enhance user experience through consistent UI/UX validation

  • Strengthen platform reliability, even under complex workflows

Benefits

  • A faster, more scalable QA process with reduced time-to-market

  • Improved confidence in software releases through automation

  • Better alignment between QA, development, and business teams

  • Positioned Astute Social as a top performer in the social media management space

Results

The transformation in testing and delivery operations led to outstanding results:

  • 90% reduction in manual test execution efforts

  • Significant increase in automated test script reusability

  • Expanded test coverage across multiple devices and platforms

  • Noticeable drop in post-release defect rates and overall bug ratio

  • Elevated platform performance that outpaced major competitors, with no reported system timeouts or delays

Experience a Free Pilot Project Today

Take the next leap with AM Webtech for seamless and reliable testing solutions.

Book a meeting with our team to explore how AM Webtech’s smart solutions can elevate your business. Let’s discuss your unique needs, walk you through our capabilities, and discover the best way to collaborate.